Expand Your Reach with Pinterest

Visuals speak louder than words. In 2013, MSU Journalism Professor Karl Gude conducted a competition using Pinterest, which was designed to promote the Media Sandbox program in the College of Communication Arts and Sciences. Professor Gude and the CAS faculty and staff decided that Pinterest would be an effective social media tool to promote the program to high school students and build their interest in MSU.

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The advertisement used on Pinterest by the Media Sandbox faculty and staff.

Karl Gude shares a few tips for using Pinterest for marketing and communications needs derived from the competition and his professional experience with the platform. Check out the video with his tips here!


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