This week’s feature job is a temporary/on-call Digital Marketing Manager position for the Department of Supply Chain Management in the Eli Broad College of Business (job posting 934142). The Department of Supply Chain Management prepares students for the next era of SCM and careers in areas such as procurement, manufacturing, inventory management, warehousing, logistics, and transportation.

For a new graduate certificate program that is launching in the fall 2024 semester, you will plan, develop, and execute all paid and organic digital marketing endeavors, including key phrase research, SEO/SEM, marketing database, social media, and email advertising campaigns. You will also develop strategies for promoting the program, along with standard KPIs and goals. 

You should feel comfortable creating and executing digital campaigns which could include paid search, display, retargeting, IP targeting, and paid social media advertising. Developing and editing content for digital promotional materials while negotiating and placing advertising with a wide variety of media advertising sources will be required. 

The ideal candidate must have knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Public Relations, or Marketing. Five or more years of work experience in digital marketing is recommended along with proficiency in social media management systems (i.e. Sprinklr, Facebook Business Manager, etc), social media platforms, Adobe programs, and dashboard creation. 

To learn more, visit the Department of Supply Chain Management’s website. To apply for the position, please submit a resume, cover letter, and three professional references to the MSU Careers website.