{"id":6966,"date":"2014-03-11T10:00:50","date_gmt":"2014-03-11T14:00:50","guid":{"rendered":"http:\/\/sourcelive.wordpress.com\/?p=6966"},"modified":"2014-03-11T10:00:50","modified_gmt":"2014-03-11T14:00:50","slug":"msu-brand-standards","status":"publish","type":"post","link":"https:\/\/sourcelive.hr.msu.edu\/?p=6966","title":{"rendered":"MSU Brand Standards"},"content":{"rendered":"<figure id=\"attachment_6967\" aria-describedby=\"caption-attachment-6967\" style=\"width: 259px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/sourcelive.hr.msu.edu\/wp-content\/uploads\/2014\/02\/helmet_green-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6967\" alt=\"MSU Spartan Helmet\" src=\"https:\/\/i0.wp.com\/sourcelive.hr.msu.edu\/wp-content\/uploads\/2014\/02\/helmet_green-1.jpg?resize=259%2C300\" width=\"259\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/sourcelive.hr.msu.edu\/wp-content\/uploads\/2014\/02\/helmet_green-1.jpg?w=515&amp;ssl=1 515w, https:\/\/i0.wp.com\/sourcelive.hr.msu.edu\/wp-content\/uploads\/2014\/02\/helmet_green-1.jpg?resize=259%2C300&amp;ssl=1 259w, https:\/\/i0.wp.com\/sourcelive.hr.msu.edu\/wp-content\/uploads\/2014\/02\/helmet_green-1.jpg?resize=346%2C400&amp;ssl=1 346w\" sizes=\"(max-width: 259px) 100vw, 259px\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-6967\" class=\"wp-caption-text\">Your college or unit may have specific branding specifications, but the MSU Brand Standards are a great resource to reference!<\/figcaption><\/figure>\n<p>Brand consistency is important for any organization. Consistencies in colors, typography, graphics, photography, etc., are important elements that help define MSU\u2019s brand around the world. Whether you are an on-or off-campus college or unit knowing the guidelines for upholding MSU\u2019s brand is essential.<\/p>\n<p>The MSU brand is maintained by <a title=\"Communications and Brand Strategy\" href=\"http:\/\/cabs.msu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communications and Brand Strategy (CABS)<\/a>, the central communications office for MSU. CABS mission includes:<!--more--><\/p>\n<ul>\n<li>Planning and implementing university-level integrated marketing and public relations programs to advance the MSU brand and key university initiatives.<\/li>\n<li>Managing issues and adversity communication.<\/li>\n<li>Providing leadership through partnership and facilitation to help align and coordinate external and internal communications across the institution.<\/li>\n<li>Providing professional marketing and communications consultation and selected services for MSU units.<\/li>\n<\/ul>\n<p>Communications and Brand Strategy has put together an <a title=\"CABS\" href=\"http:\/\/cabs.msu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">entire section<\/a> of the MSU website that offers guidelines and tips on using specific fonts, taking pictures, writing editorial content and much more.\u00a0 The webpage offers the overall <a title=\"MSU Brand Standards Toolkit\" href=\"http:\/\/cabs.msu.edu\/toolkit\/Branding-MSU.html\" target=\"_blank\" rel=\"noopener noreferrer\">MSU Brand Standards Toolkit<\/a> for downloading, including the MSU creation story, brand platform, brand principles, tone and key messages.\u00a0 The webpage even includes downloadable logos and templates such as the Spartan Helmet, the MSU Wordmark, MSU letterhead, PowerPoint templates and much more. The files are downloadable as print and web versions. Instructions on acquiring licensing rights are also available on the webpage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand consistency is important for any organization. Consistencies in colors, typography, graphics, photography, etc., are important elements that help define MSU\u2019s brand around the world. Whether you are an on-or off-campus college or unit knowing&hellip; <a class=\"continue\" href=\"https:\/\/sourcelive.hr.msu.edu\/?p=6966\">Continue Reading&#8230;<span> MSU Brand Standards<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0},"categories":[8],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pb1fcA-1Om","_links":{"self":[{"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=\/wp\/v2\/posts\/6966"}],"collection":[{"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6966"}],"version-history":[{"count":0,"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=\/wp\/v2\/posts\/6966\/revisions"}],"wp:attachment":[{"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcelive.hr.msu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}